Open Road

A vintage boutique inspired by the nomenclature it refers to, Open Road tasked me to create an identity system that was both personal and universal. Daniel and Lacey, a married couple, have a dedicated passion to opening up the past to consumers who are privy to unique styling. The mark we created was based on a compass, and illustrated mountains, waves, a sun, and moon to encompass the entirety of scenes you find on the open road.