InMocean Swimwear

Art Direction, Photo Styling

InMocean started direct sales of their swimwear brands Anne Cole and Catalina through newly developed E-Commerce sites. They needed assistance with social media, photography, and art direction. I worked for 2 years on art directing their social pages and designing graphics and ads to boost sales. Our efforts resulted in as much as 21x ROAS. After gaining some understanding of their brand and assisting in producing more profit, we worked on off-model product shoots. I art directed the shoots for both Catalina and Anne Cole, and styled shoots until my departure at Habitat.